The Well Optimized Podcast
optimize your visibility, Build your business,
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You’ll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you’re optimizing your website, your content, or your mindset—you’re in the right place.
We’ll cover SEO, digital marketing, strategy, challenges in YMYL (Your Money, Your Life) industries, and more! Tune in to the latest episode and start working on building your business.
About the Host
Heather is an Entrepreneur, SEO & Marketing Strategist, Speaker, and Health Educator. As an owner and founder of three online businesses, she is constantly juggling priorities and learning how to build and grow within the mayhem. After years of side-hustling while working full time for others, she now owns three brands: Barpath Fitness, Well Optimized SEO, and Barbell Quisine. Heather is also a speaker and blogger - delivering talks on resilience, confidence, fitness, marketing, and entrepreneurship.
Tune in to get insights from Heather and other side hustlers, business owners, and boss humans who thrive in a bit of chaos - because everyone needs their own unique approach when it comes to building their dream life.
Want to be a guest?
If you’re a small business owner, entrepreneur, builder, creator, or side hustler with a unique story to share, apply to be on the show! We aren’t just looking for success stories. We’re looking for REAL stories about scrappy business owners who are living in the chaos and finding small ways to win and move forward.