SEO Workshops

Unlock the power of SEO with our tailored workshop series

Workshops by Well Optimized

Unlock the power of SEO with our tailored workshop series designed specifically for small business owners. This hands-on series covers everything you need to get started, from the basics of building visibility online to creating a content strategy that drives leads and saves time. 

Dive into the essential steps to make your website search-ready and learn how to measure your progress with free tools. Each workshop is crafted to demystify SEO and provide actionable insights you can apply right away to fuel your business’s growth. Sign up for a single workshop, or dive into all four to gain a solid foundation in managing your SEO.

More information on pricing and schedule coming soon! To stay updated, sign up for notifications and more information once it’s available. Click the button below to stay informed!

SEO Kickstart

Getting Started with SEO for Your Small Business

business owner typing on laptop next to a calculator

In this 45-minute workshop, you’ll discover how SEO works within a larger marketing strategy while learning the foundational steps to getting your business ranking on Google. We’ll cover essential starter SEO principles including keyword research, metadata best practices, user experience, understanding search intent, and types of SEO. By the end of this session, you’ll have a roadmap for improving your online visibility and driving traffic to your website.

Date: January 2025

Content That Converts

Streamline Your Marketing Strategy with SEO

two people on laptops with lattes on the table

In this 45-minute workshop, you’ll discover how to create a comprehensive SEO-driven content strategy that works seamlessly across all your marketing channels. Learn to map out your customer’s journey, understand what they’re searching for at each stage, and develop content that not only attracts but engages and converts. You’ll also explore how to repurpose blogs into social media posts, emails, and more—saving you time while driving organic leads and maximizing your marketing efforts.

Date: April 2025

Tech SEO Basics

Making Your Website Search-Ready

circuit board

In this workshop, you’ll learn a few simple technical steps to ensure your website is ready to be found by search engines. We’ll cover the basics of crucial elements such as site speed, URL structure, and how to make sure search engines can properly crawl and index your site. By the end, you’ll have an understanding of a few of the foundational tech requirements needed to boost your website’s visibility on Google.

Date: July 2025

Measuring SEO Success

How to Know Your SEO Strategy is Working

two people looking at analytics on a computer

In this workshop, you’ll learn how to track and evaluate the effectiveness of your SEO efforts using free tools like Google Search Console and Google Analytics. We’ll cover key performance metrics, such as organic traffic, keyword rankings, and conversions, to help you understand what’s working and where to improve. You’ll also gain insights into how long SEO typically takes to show results and how to set realistic expectations for growth.

Date: October 2025

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