Small Business SEO Experts
We are a proudly LGBTQ+ and women-owned venture in Denver, Colorado
Your partners in organic lead generation
We know SEO can feel like a mystery, but we’re here to make it manageable and digestible. With deep-rooted experience in entrepreneurship and a commitment to supporting small mission-driven businesses, we don’t just focus on numbers; we’re about real people and real results. We offer more than just a service; we’re your dedicated partner, committed to helping you succeed authentically and sustainably.
Our Mission
As a Small Business SEO Agency
At Well Optimized SEO, we’re passionate about empowering small business owners to take control of their online presence. We help small business owners build traffic and generate leads with real, actionable organic strategies.
We know how overwhelming SEO can be, so we make it simple, clear, and effective. Our team is all about transparency and communication.
Our Vision
Our vision at Well Optimized SEO is to become the trusted partner for small business owners who are ready to take charge of their digital presence and grow with confidence. We believe every business, regardless of size, deserves access to clear, reliable SEO solutions that actually work. We’re here to make SEO understandable and achievable, empowering entrepreneurs to break through online barriers and reach their true potential.
We’re dedicated to a future where every small business owner can leverage the power of SEO without the confusion or mystery. That’s why we focus on ongoing education, transparent processes, and a personalized approach to help you understand and control your digital growth. By making SEO more accessible, we’re committed to helping you build a foundation of trust, visibility, and impact online.
Values
Transparency: No hidden agendas or confusing jargon. We’re open and straightforward about our process, strategy, and progress, so you always know where things stand.
Empathy: We get the challenges of running a small business. We listen, adapt, and approach each client relationship with genuine care and understanding.
Communication: Clear, proactive communication is at the heart of our work. We’re here to answer questions, explain the details, and ensure you feel supported at every stage.
Integrity: Our commitment to honesty goes beyond SEO. We believe in doing the right thing, even when it’s tough.
Inclusion: As an LGBTQ+ and woman-owned business, we’re passionate about creating an inclusive environment where everyone feels welcome and respected.
Why Choose
Well Optimized SEO?
Experience & Expertise
With years of combined experience, our team has navigated the ever-changing industry of SEO, adapting and thriving amidst recent changes. We are committed to ongoing education and we not only stay on top of SEO by attending conferences and talks, but we are presenting at those events and helping other SEOs understand and grow within the industry.
Customized Strategies
We believe there’s no one-size-fits-all in SEO. Our approach is tailored to your business, your industry, and your goals.
Transparency & Collaboration
This is a partnership. We provide clear, regular updates on our strategies and progress, ensuring you’re always in the loop. Communication is our forte and you will always feel included in our next move.
Results-Driven
Your success is our success. We measure our performance by the impact we make on your business, from increased traffic to enhanced online visibility.
Community
We are a team of small business owners. From freelancers to national online brand CEOS and SEO managers, we have experience with building and running a business. With expertise in health and fitness, law, education, beauty, ecommerce, real estate, finance, and more, we have your industry covered. We are women-lead, LGBTQ-owned, and community is at the heart of what we do.
MeetYour SEO experts
Brittany Holmes
(she/her)
| SEO Analyst
Hey there! I’m Brittany Holmes, SEO Analyst at Well Optimized SEO. When I’m not optimizing online landscapes, you’ll catch me nose-deep in books, soaking up the magic of Disney World, and sharing cozy moments with my two feline companions.
After several years in SEO, my genuine enthusiasm lies in witnessing the flourishing success of small businesses within the digital landscape.
Morgan Barnhardt
(she/her)
| SEO Manager
Hey, there, I’m Morgan Barnhardt, the SEO Content Manager for Well Optimized SEO. When I’m not navigating the digital realm, you’ll likely find me conquering Colorado’s hiking trails, carving through ski slopes, reading a good book, or simply enjoying the company of my rescue dog and two feline friends.
Armed with a Bachelor of Science in Business Marketing from East Carolina University (Go Pirates!), I’ve voyaged through diverse industries, infusing my SEO expertise. With a passion for helping small businesses flourish, my journey has been a colorful tapestry of experiences.
Jennifer Karami
(she/they)
| SEO Consultant
Hi there, I’m Jen, an SEO Consultant for Well Optimized SEO. I’ve been in SEO since 2017 and regularly work with tech giants and household names across different industries. That being said, small businesses are some of my favorite clients! It is so rewarding to be able to make an impact for people who are close to the business. Watching that line go up and to the right is the reason I do this.
When I’m not working, I’m likely hanging out with my furry best friends: my horse and my two dogs.
Katie Liguori
(she/her)
Hi! I’m Katie Liguori—a marketer with over 11 years of experience, specializing in SEO and content writing. I’m passionate about exploring the constantly shifting world of digital marketing and finding creative ways to connect with audiences. I love diving into new challenges, crafting engaging content or refining strategies for better results.
When I’m not working, you’ll find me soaking up as much joy as possible. AKA: being a podcast host, lifting weights, going to run club, walking my Labradoodle, or traveling around the world. I love making people laugh and finding new ways to fill my own bucket.
Heather Hamilton
(she/her) | Founder
An online business owner since 2016, I am familiar with the ins and outs of digital marketing for a small business. With over 17 years in the health and fitness space, I specialize in wellness and health businesses, but serve small business clients from nearly every industry including hospitality, finance, tech, real estate, and more.
My agency is LGBTQ+ and women-run and we focus on holistic SEO strategy; utilizing all aspects of SEO to customize a unique plan for your small business. Every industry needs a different marketing plan because the landscape is different for every business. We take the time to chat with you, learn about your business goals and budget, then find an individualized and tailored SEO strategy to fit.
A cornerstone of my business model is communication. If at any time you don’t understand a concept, I’ll do my best to break it down for you so you know how and why we do what we do for your business. Your success is my success.
Focus Areas: Technical, On Page, Off Page, and Local SEO, Content Strategy, Digital Marketing Strategy, Business Development
FAQ
What types of businesses do you serve?
We serve both service-based and local businesses and we specialize in various industries across our team including health and wellness, eCommerce, finance, real estate, legal, medical, and more.
what size budgets do you work with?
We work with businesses with budgets between $500 and $3,500 per month with our average business spending about $1,500/month on SEO. We also offer one time projects at various rates depending on the size of your website. If you’re not sure, reach out and we can create a custom quote. All of our packages can be customized to fit your business.
Do you only work with businesses in Denver?
No, we work everywhere! We are based out of Denver, Colorado, and do a lot of work with local businesses here, but we serve businesses all over the USA.
Do you offer free introductory calls?
Yes! Our free consultations are 30 minutes in length and give us a chance to chat and find out if we will be a good fit for each other. Book your call here.
Do You require contracts?
SEO takes a lot of time to work, so we do typically require a 6 month contract for monthly SEO work. However, we do offer one time projects that do NOT require a longer-term contract. These include tech audits, content brainstorms, and more. See our Services page for more details.
How Long Does SEO Take to See Results?
SEO is a long-term strategy that can bring you more qualified leads and build equity to an essential asset in your business – your website. Because of this, it takes a bit for SEO to take hold. We typically tell clients they should see some results within 3 months, with things really starting to pick up around month 6. However, this will very greatly depending on the age of your site, your current marketing efforts, previous SEO work you’ve done, the technical health of your site, and your budget and industry. Learn more about how long SEO typically takes here.
How Will I know if what we do is working?
We have extensive reporting that includes not only keywords and traffic, but clicks, impressions, top performing pages, and conversions. We are in the business of helping your business so our SEO packages offer flexibility that will allow us to pivot when needed. You’ll have monthly reports, video support, and more when you work with us.
How Do I Get Started?
Book your free consultation call and we can get rolling on your organic visibility and growth today!