About Us

SEO, Digital Marketing, and Lead Generation for Small Businesses

Well Optimized SEO

A Strategic Partner in Organic Growth

You’re done piecing everything together yourself, done second-guessing what to focus on next, and definitely done working after hours just to keep things moving.

You’re in the right place.

At Well Optimized SEO, we help small businesses turn scattered marketing efforts into a clear, manageable plan tailored to your business.

Beyond SEO

Your Ultimate Goal is More Quality Leads for Your Small Business

Transparent, Collaborative Execution

We don’t use industry jargon or assume you know all the abbreviations and acronyms our team uses daily. We strive to keep things clear, honest, and easy to follow so you always know what’s happening behind the scenes (and why it matters).

Our reports are clear and actionable, and we’re always there to answer any questions. Plus, you’ll always know who is working on your project.

We value real communication and our team keeps you informed and up to date.

That’s Why We’re Client-Focused, Data-Informed, and Results-Driven

We have YET to find two businesses that need the exact same marketing strategy.

That’s why, before we jump in, we take the time to understand your business, your goals, and what growth actually looks like for you. Only then do we build a strategy designed to bring you high-quality leads (not just “impressions” or “visitors”).

Our Mission

Be the best damn digital marketing partner you'll ever work with.

How We Do It

Not Your Average Marketing Agency

Custom Strategies, Not Pre‑Built Packages

We don’t believe in one-size-fits-all marketing.

Your business, your goals, and your budget all play a role in what we build together. That means no cookie-cutter plans. We are thoughtful and intentional to your needs as a business owner and design your unique marketing strategy around what will really make an impact in YOUR business.

A Collective of Experienced Digital Marketing Professionals

Well Optimized SEO is made up of highly skilled, dedicated professionals, and each team member is personally committed to the success of your project. We work much more like a collective than a traditional agency, coming together to bring you all our experience in one place.

That means you get a team of specialists (SEO, ads, content, design) working together.

Proactive, Not Reactive

We’re big on clarity and communication.

You’ll always know what we’re working on, what’s improving, and where we’re headed next without having to chase us down for updates.

Community-Driven Growth

We’re a women-led, LGBTQ+-owned business, and community is at the heart of everything we do.

We love working with business owners who care about what they’re building and want a team they can trust to grow with them. Our clients also believe in inclusion, diversity, respect, and leaving a positive impact on the people around them.

Book a time with our team, and let’s talk through where you are, where you want to go, and what’s getting in the way.

Collaborate

Who We Work With

Local Service-Based Businesses Ready to Scale
If you have a service-based business or a local brick-and-mortar location, we'll help you show up in front of local audiences actively searching for your expertise.
Wellness & Purpose-Driven Brands
You care about what you do (and who you help). We’ll make sure your marketing reflects that. Whether you have an office space or offer virtual support to your clients, we can help them find you.
eCommerce & Growing Online Businesses
Ready to increase visibility, brand recognition, and revenue? We can help you get your product or service in front of ready-to-buy audiences with SEO, paid advertising, and email marketing.

Results

Our Client Wins

We focus on results that actually matter to your business:

200+

Worked with 200+ clients across a range of industries

$2M

Generated over $2M in revenue for one eCommerce business in under 6 months

$1M

Manage <$1M in ad spend annually

40K

Generated <$40k revenue with email automations in first month

The Crew

Meet The Team

We’re a team of marketers, strategists, entrepreneurs, and creatives who genuinely love helping small businesses grow.

Brittany Holmes

(she/her) | SEO Analyst

Hey there! I’m Brittany Holmes, SEO Analyst at Well Optimized SEO. When I’m not optimizing online landscapes, you’ll catch me nose-deep in books, soaking…

Katie Liguori

(she/her) | Senior SEO Strategist

Hey! I’m Katie Liguori. A marketer, SEO nerd, content strategist, and self-starter. For 12+ years, I’ve been diving headfirst into the revolving door of…

Maggie Castle

(she/her) | Paid Media Specialist

Hi, I’m Maggie, and I am the paid media arm at Well Optimized SEO. I’ve lived many digital marketing lives in my 15 year…

Morgan Barnhardt

(she/her) | SEO Content Manager

Hey, there, I’m Morgan Barnhardt, the SEO Content Manager for Well Optimized SEO. When I’m not navigating the digital realm, you’ll likely find me…

Peyton Ruhmkorff

(they/them) | Graphic Designer

Hey! I’m Peyton–a graphic, branding, and web designer since 2020. For over six years, I’ve been obsessed with helping small businesses get their start,…

Sarah Neitzel

(she/her) | Operations Manager & Business Development Specialist

With a Master’s degree in Organizational Communication and a passion…

Heather Hamilton

(she/her) | Founder

An online business owner since 2016, I am familiar with the ins and outs of digital marketing for a small business. With over 20 years in the health and fitness space, I specialize in wellness and health businesses, but serve small business clients from nearly every industry, including hospitality, finance, tech, real estate, and more.

Press

Featured In

You Ask We Answer

Frequently Asked Questions

What types of businesses do you serve?

We serve both service-based and local businesses, and we specialize in various industries across our team, including health and wellness, eCommerce, finance, real estate, legal, medical, and more.

What size budgets do you work with?

We work with business budgets ranging from $750 to $20,000 per month. However, the average business we work with spends about $2,500 per month for ongoing digital marketing support. We also offer one-time projects at rates that vary based on the size of your website. If you’re not sure, reach out, and we can create a custom quote. All of our packages can be customized to fit your business.

Do you only work with businesses in Denver?

No, we work everywhere! We are based in Denver, Colorado, and do a lot of work with local businesses here, but we also serve businesses all over the USA.

Do you offer free introductory calls?

Yes! Our free consultations are 30 minutes long and give us a chance to chat and see if we will be a good fit for each other. Book your call here.

Do you require contracts?

SEO takes time to show results, so we typically require a 6-month contract for monthly SEO work and 3-month contracts for paid ads management. However, we do offer one-time projects and campaigns that do NOT require a longer-term contract. These include tech audits, content brainstorms, and more. See our Services page for more details.

How long does SEO take to see results?

SEO is a long-term strategy that can bring you more qualified leads and build equity for your website as an essential asset in your business. Because of this, it takes a bit for SEO to take hold. We typically tell clients to expect results within 3 months, with things really starting to pick up around month 6. However, this will vary greatly depending on your site’s age, your current marketing efforts, previous SEO work, the technical health of your site, your budget, and your industry.

How will I know if what we do is working?

We have extensive reporting that includes not only keywords and traffic, but clicks, impressions, top-performing pages, and conversions. We are in the business of helping your business, so our SEO packages offer the flexibility to pivot when needed. Depending on your package, you’ll have monthly reports, dashboards, video support, and more when you work with us.

How do I get started?

Book your free consultation, and we can get rolling on your organic visibility and growth today!

Stop Guessing When it Comes to Marketing

Work With a Team Invested in Your Growth

You don’t have to figure everything out on your own.
If you’re ready to hand off your marketing (and finally feel confident it’s being done right), we’re here.