Email Marketing Services That Nurture, Convert & Retain Customers
Email Marketing Strategies Designed to Increase Engagement and Revenue
On average, for every $1 you spend on email marketing, you make $36.
But that statistic is only true if you’re regularly building your list, sending nurturing emails, and sales campaigns, and periodically adjusting your strategy.
Well Optimized SEO offers a full-service email marketing add-on to your current SEO package.
Email Marketing Services to Build Your Foundation
Before you can start sending emails, we need to cover the basics: strategy, automation, and list growth.
Campaign Strategy & Planning
We create a custom strategy that fits with your specific business type. That includes how many emails will go out each month, the topics discussed, when to “sell,” and how to do it based on your unique audience.
Automated Email Flows & Sequences
The secret to successful email marketing is to have automated flows already in place when a new prospect signs up for your list. A few solid sequences that can be used over and over will have the biggest impact on long-term growth.
List Growth & Audience Segmentation
Here’s the big question: Who will you send your emails to? We’ll help you create custom lead magnets and incentives for your audience so they’ll sign up for your list. We’ll also create audience segments, meaning if they’re a new customer, they’ll get one set of emails. If they’re a returning customer, they’ll get a different set. Your emails will be more helpful when they’re segmented this way and less likely to end up in the spam folder
Email Marketing That Supports Your Entire Funnel
Now we can start building on the foundation from step one. You’ve got your list, your automations are in place, and it’s time to put your strategy into action.
Lead Nurturing & Customer Education
The biggest mistake business owners make when they start using email marketing is that they only send emails to their list when they’re running a sale or are desperate for new clients.
Then a subscriber sees your email, doesn’t remember signing up for it (because it was months ago), and immediately unsubscribes.
That’s why we focus heavily on using your email list to nurture and educate your readers. Subscribers become accustomed to opening and reading your emails when they get value from them. When it’s time to run a sale, they’ll already be familiar with your brand and more likely to purchase from you.
Promotional Campaigns & Product Launches
When you’re ready to run a promotion or have a new product launch, we’ll help you get the best results by warming your audience up, creating a campaign highlighting why your product or service is an absolute necessity, and then using strategies based on buyer psychology to help you close the deal without ever having to get on a call.
Retention & Repeat Purchase Strategies
Now that you have customers, you want to keep them coming back. Here’s where segmentation comes into play. Depending on your product or service, we’ll send out reminders when they’re due for another purchase. For example, we’ll estimate when they’re running low on a certain product or how many months have passed since their last maintenance.
A Strategic, Data‑Driven Approach to Email Marketing
Your foundation is in place, you’re making regular sales with your emails, and now you’re ready to optimize your email strategy. We closely track your email campaign performance to identify room for improvement.
Performance Tracking & Optimization
We closely track your email analytics to see what’s working and what can be improved. You’ll understand what metrics matter and what they mean. We’ll track your email deliverability so that they reach as many people as possible.
Messaging That Aligns With Your Brand
As with all our services, we work diligently to ensure that all copy and design align clearly with your brand. This is especially the case with newsletters that are written in your unique voice. We’re careful to avoid generic, AI-esque terminology and believe that authenticity leads to the best results with email marketing.
Continuous Testing & Improvement
Email marketing services are not a one-and-done approach. The more emails we send, the more data we have, and the quicker we can adjust for further improvement. We also conduct A/B testing on subject lines and content to see how open and click rates are impacted and make improvements wherever needed.
Email Marketing for Small Businesses & eCommerce Brands
Well Optimized SEO provides email marketing for a variety of businesses, including small businesses and eCommerce brands.Well Optimized SEO provides email marketing for a variety of businesses, including small businesses and eCommerce brands.
Service-Based Businesses & Client-Based Models
Local service businesses can benefit from email marketing by educating both prospective and existing clients about their services. Email is also a great way to stay top of mind and remind past customers when maintenance is due.
Online service providers and client-based models use email to keep subscribers up to date on industry trends, share helpful tips, and announce exclusive promotions and launches.
eCommerce Stores & Product-Based Brands
Product-based brands have the highest ROI from email marketing, with many reporting up to 30% of their sales coming from email campaigns and abandoned-cart flows. We can help you get these flows in place so you can take advantage of the opportunity to reach more customers.
Brands Ready to Build Long-Term Relationships
One of the biggest advantages of email marketing vs. other forms of marketing is that it’s more personal. You can connect with customers 1-1 via email and continue nurturing those relationships for months to come, so that when they’re ready to buy, you’re right there, ready to help them.
Build Stronger Customer Relationships Through Email
If you’re ready to grow with a clear plan and a team you trust, we’d love to work with you.