This SEO Case Study highlights how a Denver-based electrical company partnered with our team to improve visibility for residential and emergency search terms such as “emergency electrician near me,” “residential electrician,” and “home electrical company.” Within six months, our strategy generated triple-digit growth in traffic and keyword coverage, ultimately filling their residential calendar so completely that the client shifted focus toward promoting commercial and specialty services.
The Challenge
When we began, residential keywords were underperforming and traffic needed improving. The site lacked topical depth, contained orphaned pages, and wasn’t being surfaced for high-intent local queries.
Key issues:
- Low local keyword visibility for residential services
- High number of non-indexed and orphaned pages
- Weak entity connections between residential and emergency content
- Underoptimized metadata and heavy image files impacting site performance
Objective: Improve residential keyword rankings, boost engagement, and increase organic bookings without leaning on paid traffic.
The Strategy
We executed a 3-phase SEO and AEO strategy combining technical cleanup, entity-based optimization, and answer-engine visibility.
1. Technical & Structural Fixes
- Resolved indexing errors, 404s, and HTTPS to HTTP inconsistencies
- Compressed images to improve Core Web Vitals
- Strengthened internal linking between home page and all service pages
2. Content & Keyword Optimization
- Created keyword maps by intent (residential, emergency, EV charging, commercial)
- Optimized and added depth to priority service pages
- Refreshed underperforming blog content and FAQs
3. Emerging Search & AEO Alignment
- Implemented structured data and featured-snippet targeting
- Monitored ChatGPT and AI Overview referrals to identify emerging authority signals
- Enhanced E-E-A-T through entity-driven schema and authoritative internal linking
The Execution
June–July
- +225 new keywords and +148 improvements
- Organic search up 120% MoM
- Engaged sessions up 118% MoM
- Residential Electrician page views +136%
- Established content foundation through optimized service and blog pages
August
- 225 new keywords and 148 improved
- Top keyword jumps:
- “Emergency electrician near me” to #8
- “Electrician Denver” to #2
- “Emergency electrician” to #2 (SV 28K)
- “Emergency electrician near me” to #8
- Commercial Electrician page views +535%
- First ChatGPT referrals (0.25% of total traffic)
September (Google Core Update)
- 55 new + 78 improved keywords
- Engagement rate +6.7% MoM
- “Commercial electric contractor” to #10 from #54
- Referral traffic +84% MoM
- ChatGPT referrals increased to 10
October
- 81 new + 33 improved keywords
- Site views +39.9% MoM
- Residential Electrician page +130%, Emergency Electrical Service page +240%
- Direct traffic +59.9%
- ChatGPT referrals grew to 17; 23 AI Overview mentions
The Results
Organic Growth
- +39.9% MoM increase in total site views (October)
- +41.3% YoY increase in overall traffic
- +120% MoM surge in organic search early in the campaign
- Hundreds of new keyword rankings across residential and emergency categories
- Top-3 rankings for multiple commercial and residential terms
Conversion Impact
- Residential bookings reached full capacity within four months
- Client shifted focus to promoting commercial and specialty services
- Home page views up 115% YoY
- Consistent MoM improvements in engagement and sessions
Emerging Visibility
- ChatGPT referrals grew from 7 to 17/month
- AI Overviews referenced the site 23 times in October (+8 vs September)
- Demonstrated strong authority signals recognized by answer engines
The Takeaways
This project illustrates how aligning traditional SEO with Answer Engine Optimization (AEO) drives exponential local visibility, even through algorithm updates.
By focusing on entity relationships (“residential electrician,” “emergency services,” “EV charger installation”), we not only boosted visibility but also positioned the brand as an authoritative, trustworthy, and experience-backed local leader.
