Background information:
Small brick and mortar fitness business with an 8 year old wordpress website. Had never invested in SEO and had no content posted on website. Had a large site with a lot of technical issues. Moderate SEO budget (~$1,000/month) and invested in standard package with technical SEO.
Strategy:
Technical SEO audit, on-page optimization and technical fixes for entire website. Monthly strategy including posting three new pieces of content per month based on keyword research and client sales journey. Local SEO improvements (reviews, citation management) and backlink monitoring.
Four month project results:
60% traffic increase
Increased domain rating by one point
Increased ranking organic keywords from 26 to 162
Increased backlink profile by 30 links
