Workshops by Well Optimized
Unlock the power of SEO with our tailored workshop series designed specifically for small business owners. This hands-on series covers everything you need to get started, from the basics of building visibility online to creating a content strategy that drives leads and saves time.
Dive into the essential steps to make your website search-ready and learn how to measure your progress with free tools. Each workshop is crafted to demystify SEO and provide actionable insights you can apply right away to fuel your business’s growth. Sign up for a single workshop, or dive into all four to gain a solid foundation in managing your SEO.
Sign up for all four workshops for 2025 for only $99 or pay $39 per workshop. All sessions take place on Wednesday evenings and they will be recorded!
SEO Kickstart
Getting Started with SEO for Your Small Business
In this 45-minute workshop, you’ll discover how SEO works within a larger marketing strategy while learning the foundational steps to getting your business ranking on Google. We’ll cover essential starter SEO principles including keyword research, metadata best practices, user experience, understanding search intent, and types of SEO. By the end of this session, you’ll have a roadmap for improving your online visibility and driving traffic to your website.
Date: January 22, 2025 5:30pm MT / 7:30pm ET
Content That Converts
Streamline Your Marketing Strategy with SEO
In this 45-minute workshop, you’ll discover how to create a comprehensive SEO-driven content strategy that works seamlessly across all your marketing channels. Learn to map out your customer’s journey, understand what they’re searching for at each stage, and develop content that not only attracts but engages and converts. You’ll also explore how to repurpose blogs into social media posts, emails, and more—saving you time while driving organic leads and maximizing your marketing efforts.
Date: April 23, 2025 5:30pm MT / 7:30pm ET
Tech SEO Basics
Making Your Website Search-Ready
In this workshop, you’ll learn a few simple technical steps to ensure your website is ready to be found by search engines. We’ll cover the basics of crucial elements such as site speed, URL structure, and how to make sure search engines can properly crawl and index your site. By the end, you’ll have an understanding of a few of the foundational tech requirements needed to boost your website’s visibility on Google.
Date: July 23, 2025 5:30pm MT / 7:30pm ET
Measuring SEO Success
How to Know Your SEO Strategy is Working
In this workshop, you’ll learn how to track and evaluate the effectiveness of your SEO efforts using free tools like Google Search Console and Google Analytics. We’ll cover key performance metrics, such as organic traffic, keyword rankings, and conversions, to help you understand what’s working and where to improve. You’ll also gain insights into how long SEO typically takes to show results and how to set realistic expectations for growth.
Date: October 22, 2025 5:30pm MT / 7:30pm ET
registration is open
Sign up for one workshop for $39 or get the entire bundle for $99 (must enroll before first workshop for bundle pricing)
All sessions will be recorded!