Open Positions
Senior SEO Strategist
Employment Type: Full-Time, Exempt
Compensation: Salary + benefits
Salary: $65,000–$85,000 (DOE)
Location: Hybrid / Remote (US-based; occasional in-person meetings in Denver)
Reports to: Founder & Director
About Well Optimized
Well Optimized is an LGBTQ and women-owned SEO and digital marketing agency serving high-trust, high-impact industries like wellness, law, finance, and local services. We partner closely with clients as a strategic growth partner, collaborating to build organic and paid lead generation strategies that drive measurable results. Our services include SEO, paid ads, email marketing, and website redesign; all designed to help clients grow their visibility, leads, and revenue.
Role Overview
We’re looking for a Senior SEO Strategist to lead SEO strategy across a portfolio of clients and support Well Optimized’s own content strategy. This role combines strategic leadership with hands-on execution and contractor management; ideal for someone who thrives in a dynamic, collaborative environment and wants to make a measurable impact on clients’ growth.
You’ll work directly with the Founder to plan and implement SEO strategies that drive meaningful results. You won’t be managing full-time employees right away, but you will guide contractors (writers, link builders, developers) to deliver high-quality work aligned with client strategies. As Well Optimized continues to grow, this role is expected to evolve into a management position with opportunities to lead a team and shape agency-wide strategy.
Responsibilities and Essential Functions
Client SEO Strategy (Primary)
- Lead the charge in SEO strategy and campaigns across technical, local, and content elements.
- Plan and implement full quarterly SEO strategies, including budgets, timelines, and performance goals.
- Conduct technical SEO audits, local SEO optimizations, and competitive analysis to identify opportunities.
- Manage and perform keyword research to optimize existing content, discover new opportunities, and enhance rankings.
- Design, develop, and manage content strategies, including keyword targeting, content calendars, and optimization guidelines.
- Oversee backlink strategies, including internal linking improvements and external link-building management.
- Monitor performance across GA4, GSC, Ahrefs/Semrush, and Looker Studio dashboards; provide clear reporting and recommendations to clients and the executive team.
- Identify relevant SEO trends (including developments in AI and generative search) and integrate them into strategies.
- Test, measure, and refine efforts to ensure execution on a data-driven content marketing strategy.
- Collaborate across channels, coordinating SEO efforts with paid ads, email campaigns, and website redesign projects to maximize overall client growth.
Well Optimized Content (Secondary)
- Collaborate with the Well Optimized team to plan and refine Well Optimized’s content strategy including blog and podcast content.
- Support visibility for Well Optimized through thought leadership content and experimentation with AI/SEO strategies.
Qualifications
- 3–5+ years of professional SEO experience, ideally at an agency.
- Strong track record of building and executing full-funnel SEO strategies.
- Proficiency with SEO tools: Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog, Looker Studio.
- Solid understanding of technical SEO, local SEO, content strategy, and link building.
- Experience managing freelancers or contractors.
- Excellent communication skills and ability to explain SEO concepts to clients.
- Highly organized with the ability to manage multiple accounts.
Nice to Have
- Experience in wellness, legal, finance, or local service industries.
- Familiarity with podcast planning or multimedia content strategies.
- Experience collaborating with paid ads or analytics teams to align SEO strategy with cross-channel efforts.
Benefits
- Salary: $65k–$85k, based on experience
- Healthcare stipend to support your coverage
- Retirement plan with employer contributions
- Unlimited PTO
- Continuing education opportunities, including conference attendance, certifications, and workshops
- Flexible hybrid/remote work environment (remote-first with minimal in-person requirements)
- Inclusive, supportive, and growth-oriented culture
- Career growth potential: path toward management and the opportunity to lead a growing team
Equal Employment Opportunity
Well Optimized is an equal opportunity employer. Well Optimized does not discriminate on the basis of age 40 or over, race (including hair protective styles and hair texture), sex (including pregnancy, childbirth, pregnancy-related conditions, breastfeeding, or medical conditions related to breastfeeding), color, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy, genetic information, military or veteran status, marital status or any other applicable status protected by federal, state, or local law (“Protected Classes”). Decisions related to hiring, compensation, training, performance, or termination are made fairly, based on qualifications, merit, and business needs, and without regard to an applicant’s or an employee’s Protected Class.
Why Work With Us
We’re a women-owned, LGBTQ+ inclusive agency that believes in collaboration, flexibility, and transparency. You’ll be part of a small but growing team where your ideas matter, your work is valued, and your results make a direct impact.
Apply by sending a resume and cover letter to heather@welloptimizedseo.com by November 15, 2025
