Email Marketing & Lead Magnets
Turn website traffic into qualified leads – automatically.
You’re investing in SEO. Your blogs are ranking. Your traffic is growing. But what happens after someone visits your site?
If you’re not capturing their email and following up with helpful, relevant content, you’re leaving conversions on the table.
That’s where email marketing and lead magnets come in. At Well Optimized, we help you create simple, effective email funnels that turn traffic into trust (and trust into paying clients).
Why Email Marketing Matters
Nurture Leads Automatically
Not every visitor is ready to book a call. A strong email strategy keeps your business top of mind until they are.
Maximize Your SEO & Ad Spend
Capture leads from blog traffic and PPC clicks with high-value freebies (aka lead magnets) and stay in touch.
Build Long-Term Relationships
Email builds trust, drives repeat business, and helps you stay connected without relying on the algorithm.
What’s Included
Lead Magnet Strategy & Creation
- Examples:
- “Top 5 Questions to Ask Before Hiring a SEO Strategist”
- “The 7-Day Reset: Feel Better in One Week”
- Checklists, mini eBooks, guides, calculators, etc.
-
Includes: - Lead magnet topic research
- Copywriting & design
- Landing page + thank-you page setup
- Opt-in form and integration with your email platform
Welcome & Nurture Sequences
Once someone opts in, we help you stay in touch with a series of 3–5 emails that:
- Deliver the freebie
- Educate and build trust
- Share your story or testimonials
- Offer your core service
We’ll write, build, and automate your sequence.
Monthly Email Campaigns
Stay top-of-mind with monthly email marketing.
- We help with:
- Newsletters
- Promotions or events
- Seasonal campaigns
- List segmentation & performance tracking
- Abandoned cart flows, product launches, & upsells
Tech Platforms We Work With
We set everything up in your email platform so you retain full ownership.
We’re experienced with:
And others
Add-On or Standalone—You Choose
We offer email marketing & lead magnet services as:
Add-ons
to your SEO, content, or PPC campaigns
Standalone packages
for new lead funnels
Whether you’re ready to nurture organic traffic, build a list before a launch, or reconnect with your past clients—we’ll create a plan that fits.
Packages & Pricing
Lead Magnet Funnel Setup
Starting at $1,600
- 1 custom lead magnet
- Landing + thank-you page copy
- 3-email nurture sequence
- ESP integration & automation
- 30-min strategy call
Ongoing Email Marketing
Starting at $625/month
- 2+ monthly campaigns
- Copy, build, send, and segment
- Monthly analytics report
- Quarterly strategy review
Bundle with SEO or PPC services for discounted pricing.
Let’s Make Your Traffic Work Smarter
You’ve got visitors. Let’s turn them into leads—and leads into loyal clients.