Search Behavior is Changing: How to Update Your Strategy
Search behavior isn’t what it used to be—and if your SEO strategy hasn’t kept up, you could be missing out on a huge chunk of potential customers. From the way people type queries (keywords/questions into Google) to the tools they use to find answers, the landscape is shifting fast. Two trends stand out right now: […]
Search Central Live Deep Dive Recap, 2025
If you’ve ever stared at your website analytics wondering why Google isn’t indexing your pages—or what to actually prioritize in your SEO strategy—you’re not alone. That’s why Search Central Live Deep Dive, which took place over three days last week, gave us some clarity straight from the source: Google. Here are our biggest takeaways from […]
What is YMYL in SEO & How Does it Impact You?
If you’ve ever felt like SEO is harder for your business, you may not be wrong—especially if you work in health, wellness, finance, law, or other high-trust industries. These fall under what’s known as YMYL content (Your Money or Your Life), and Google holds this type of content to a higher standard. In this post, […]
AI Mode: What you Need to Know about Google Search’s New AI Mode
It’s here. You may soon see a new tab in the search bar that says “AI Mode.” Users can switch between traditional search results and AI-generated summaries, ask follow-up questions, and dive into deeper subtopics all on one page, similar to ChatGPT. Which means, AI mode looks very different from what we are used to […]
Stop Using ChatGPT for SEO (Here’s the Right Way to Use AI)
AI is incredible. But if you’re using ChatGPT as your entire SEO strategy? You’re going to hit a wall — and fast. Let’s get one thing straight: ChatGPT isn’t an SEO tool. It’s a writing assistant. A smart one, yes. But it can’t replace strategy, data, or actual customer insights. In this post, we’re breaking […]
Will AI Replace SEO? How to Optimize for AI Search in 2025
Originally posted Feb 3, 2025. Updated May 3, 2025. Want to listen instead? With the rapid development of AI tools comes a shift in how users search—and how businesses need to show up. AI-powered search engines like Google’s AI Overviews, ChatGPT search, and tools like Perplexity are changing the rules of SEO. While most […]
What is Holistic SEO?
SEO (Search Engine Optimization) is often misunderstood, even by business owners and marketers. I have heard many folks claim they can “do SEO “when really, they aren’t hitting the overall strategy, but rather adding some keywords to pages. Yes, you are definitely doing a part of SEO when you do keyword research and on page […]
Why is Brand Awareness Important?
Branding is establishing a distinct identity so customers can understand your value, what you stand for, and have a consistent experience when working with you. Building a brand consists of not just visual elements, but also voice, values, and the overall perception your audience has of your business. A strong brand goes beyond a logo […]
SEO and Social Media Strategies: How These Marketing Channels Work Together
Discover how SEO and social media strategies complement each other to boost visibility, and engagement, and drive more traffic to your site. How Can SEO & Social Media Work Together? SEO and social media might seem like separate entities, but they’re actually two sides of the same coin. While SEO focuses on driving organic traffic […]
What Is Search Intent & How To Choose The Right Keywords
Search engine optimization (SEO) is all about understanding your audience and meeting them where they are. A critical piece of that puzzle is understanding search intent. Knowing what search intent is—and how to align your content with it—can make or break your SEO efforts. In this blog, we’ll dive into search intent, why it matters, […]