What is an SEO Content Strategy
When a client first finds you, how do they do it?
Did they see an ad that asked them to purchase your highest ticket item and they jumped at the chance to pay a stranger for their service? Of course not.
Somehow, you nurtured that person. Built trust in your brand. That’s exactly what a solid content strategy can do and how it can help you get clients online. By identifying your client journey and understanding what pieces of content a person will read at each stage, you can guide people through your services and help them understand how you can help them find success.
How to Create a Winning SEO Content Strategy
Use these steps to help you build out a solid plan for posting content on your site. Be sure to stay consistent with the schedule you choose and don’t forget to go back and check on old articles or pages regularly.
Identify and Categorize Your Current Content
What do you have out there and how can you convert this into traffic?
The first step in creating your content strategy is to understand that repurposing your content is key.
If you’ve already got a blog, consider having a blog audit done, or grab the content strategy guide to learn how to do a simplified version of one yourself. Identifying what types of pieces you already have out there can help save you previous time when trying to create a content calendar or blog strategy.
Optimize Old Content
Google doesn’t reward stale content.
Go back and check out old blog posts and see if you can update statistics or shine new light on a topic.
Once you do that, do a quick search for the keyword you’re targeting in that blog. See who is ranking and what their content looks like. Your plan is to try and add something new to your piece. Put your unique voice on a topic and make sure you have the best piece out there. Solid content gets solid placements in search engines. Quality content is the best thing you can include on your website because each time you post a piece, it continues to bring in traffic as long as it’s ranking well and you go back and add updates every once in a while.
Plan for New Content
Once you identify gaps in your content for your client journey, start to fill in those gaps.
Plan on creating new content (this can be recycled from social media or newsletter topics!) and identifying a target keyword for each piece. You’ll want to use a keyword tool to find out what people are searching for and use those exact terms in your blog in strategic places to enable your article to rank near the top of Google.
Don’t Forget to Interlink!
Search engines love to see interlinking on your site. Including links to other pages shows the structure of your site, and you’ll specifically want to try and link to a couple other parts of your site that move people farther down the client journey funnel. Nurture your readers through your content! Help them understand what you offer and why it’s valuable before they ever get a request from you to purchase something.
Get the SEO Content Strategy Guide
Looking to build your SEO content strategy? Download the free SEO Content Strategy Guide so you can get started on yours today.
Technical SEO Services & Content Strategy to Get Your Target Audience on the Books
How We Target Potential Customers
“SEO is a dark, perilous, and confusing service to be looking for, and anyone who is serious about their website MUST HAVE IT.”
– Danny
We get it. SEO Agencies throw the term “SEO” around without giving it a lot of meaning to how it actually works and impacts your business.
You might know that it stands for Search Engine Optimization. You may have heard that it’s important. And you might even have an idea of the basics.
But like all our services, we want you to understand the “how” and “why” of SEO so you can make informed decisions that help you attract more paying customers.
Your Customers Won’t Find You on Search if Google and AI Tools Don’t Know You Exist
The first step for Google and Agentic Search Tools to find your business and recommend it to the right audience is to make sure your technical foundations are in place. These foundations include:
Guiding Google to Your Website: Site Audits, Indexing & Crawl Optimization
We audit your website to identify any technical issues that could prevent your pages from appearing in search results for both organic Google/Bing search or AI. We want to ensure that your pages are indexed, that tools can find and display your pages, and that there aren’t any broken links, crawl errors, or duplicate pages.
Websites that Users Won’t Immediately Exit: Site Speed, Performance & Core Web Vitals
No one sticks around on a slow-loading website. We’ll make sure your site speed is optimal by removing or optimizing elements like code or images that slow it down. You’ll also be confident that your website is easy to navigate and looks just as good on your phone as it does on your computer.
Show Up for Searches ACTUALLY Relevant to Your Business: Technical Fixes That Improve Visibility
We create a solid technical foundation on your website by strategically organizing pages, resolving issues identified in our technical audit, and structuring website data so Google and AI clearly understands your services and pages.
Websites with Blog Content Get 55% More Visitors. An SEO Content Strategy Helps Drive Quality Traffic
Blog and article content can help you drive more traffic to your website and position you as an expert in your industry. Well Optimized SEO offers:
Keyword Research & Search Intent Mapping
Learn what your target audience regularly searches for to create content around those topics. Prompt identification for AI to digest and cite the what, how, and why of your business is also considered as we build out your on page recommendations
Content Planning for Long-Term Growth
Tracking trends and commonly asked questions by your potential customers helps you rank quickly on Google or show up in AI by posting related content, and it tells searchers that YOU have the answers
Optimizing Existing Content for Better Performance
You may already have a library of content, but refreshing it regularly and ensuring it’s optimized for search results will improve its overall performance and rankings, resulting in more traffic to your site.
SEO Isn’t “One-and-Done,” and it’s NOT “One-Size-Fits-All”: SEO Services Built Around Your Business Goals
How we approach SEO for a local service business will look very different from the SEO strategy we implement for an e-Commerce brand. That’s why we begin with an audit of your business, your audience, and your goals before any implementation.
Local SEO for Service-Based Businesses
Local SEO is often overlooked by business owners. We pair Google Business Profile optimization with specific location pages. We also make sure that all your name, address, and phone number are consistent on your online listings
eCommerce SEO for Product & Category Growth
eCommerce SEO goes beyond adding products to your site. We optimize your product and category pages so they can actually rank and drive revenue. This includes improving product titles and descriptions, structuring collections around how people search, and fixing duplicate or thin content issues that are common in eCommerce stores. We also ensure your site architecture makes it easy for both users and search engines to find, navigate, and prioritize your top products.
Supportin AI Search (AIO)
More people are turning to AI tools like ChatGPT and Perplexity to find answers, recommendations, and service providers.
SEO and AIO work together. AI platforms pull from existing web content, so your website needs a strong SEO foundation. Agentic search has adjusted priorities when it comes to SEO. The same foundational concepts matter, but rendering, entities, and accessible, semantic HTML matter more in the agentic search world.
By building authoritative content, structuring your site clearly, and continuously optimizing performance, we position your business to show up not just in search engines but also across AI-powered platforms.
We stay current with how AI continues to grow and evolve, and what that means for your website. We are constantly attending workshops, trainings, and conferences around AI and SEO
Authority Building Through Content & Links
Your website should be seen as a trusted source if it’s going to rank. We build authority through strategic content creation (blogs and articles) and high-quality backlinks. This includes creating content that targets what your audience is actively searching for, internally linking your pages to strengthen relevance, and earning backlinks or brand mentions from reputable websites. Together, this signals to Google that your site is credible, which helps improve rankings across your entire website.
