Understanding Your Online Business Model
In order to get more clients online, you need a business model and a marketing plan. While we won’t dive into those things completely in this article, a portion of your marketing plan should be understanding your client and their journey when it comes to finding your services or products online.
Identifying Your Ideal Client
Understanding your ideal client is key to selling your services.
Before you can sell a service, you need to identify who you want to sell your service TO.
Who is your ideal client? What are their pain points? What problem are they looking to solve? What are their motivations for buying something and what are the potential barriers and challenges they face when trying to find solutions to their problems?
These questions are key to understanding how to create an SEO strategy.
Knowing Your Client Journey
Your customers will be looking for different information at different times throughout the “journey” to working with you. Understanding what your clients go through and how to nurture them through that journey is important.
When a person first finds you, what do they look for? Perhaps you’re a nutritionist and you serve clients online nationally. When a client first finds you, they may find you through organic search by looking for information on dieting or nutrition. Perhaps they look up “how to eat healthier” or “easy healthy recipes” and they find your blog (optimized of course) at the top. They click this and read along and somewhere in the article is a link to 5 steps to healthier eating. Now they are reading all about changing habits to eat healthier. In this blog, there’s a link to how working with a nutritionist can keep you on track and sticking to your new habits. It’s here they start to read more about working with a nutritionist and this is where the call to action to read more about your services or book a call can happen.
You’ve just taken a customer down the funnel through their reading to help them book a call with you,
This nurturing sequence happens all the time through newsletters, social media, and more. But it can also happen with a solid SEO content strategy.
How to Get Clients Online: Use Content
Creating your client journey and understanding all parts of this funnel (awareness, familiarity, consideration, decision) is they first step in your SEO content strategy. Beyond the technical SEO and the backlink building, this content creation plan can help you ensure you’re touching clients at all stages of their buying journey.
Get the SEO Content Strategy Guide
Looking to build your SEO content strategy? Download the free SEO Content Strategy Guide so you can get started on yours today.
Technical SEO Services & Content Strategy to Get Your Target Audience on the Books
How We Target Potential Customers
“SEO is a dark, perilous, and confusing service to be looking for, and anyone who is serious about their website MUST HAVE IT.”
– Danny
We get it. SEO Agencies throw the term “SEO” around without giving it a lot of meaning to how it actually works and impacts your business.
You might know that it stands for Search Engine Optimization. You may have heard that it’s important. And you might even have an idea of the basics.
But like all our services, we want you to understand the “how” and “why” of SEO so you can make informed decisions that help you attract more paying customers.
Your Customers Won’t Find You on Search if Google and AI Tools Don’t Know You Exist
The first step for Google and Agentic Search Tools to find your business and recommend it to the right audience is to make sure your technical foundations are in place. These foundations include:
Guiding Google to Your Website: Site Audits, Indexing & Crawl Optimization
We audit your website to identify any technical issues that could prevent your pages from appearing in search results for both organic Google/Bing search or AI. We want to ensure that your pages are indexed, that tools can find and display your pages, and that there aren’t any broken links, crawl errors, or duplicate pages.
Websites that Users Won’t Immediately Exit: Site Speed, Performance & Core Web Vitals
No one sticks around on a slow-loading website. We’ll make sure your site speed is optimal by removing or optimizing elements like code or images that slow it down. You’ll also be confident that your website is easy to navigate and looks just as good on your phone as it does on your computer.
Show Up for Searches ACTUALLY Relevant to Your Business: Technical Fixes That Improve Visibility
We create a solid technical foundation on your website by strategically organizing pages, resolving issues identified in our technical audit, and structuring website data so Google and AI clearly understands your services and pages.
Websites with Blog Content Get 55% More Visitors. An SEO Content Strategy Helps Drive Quality Traffic
Blog and article content can help you drive more traffic to your website and position you as an expert in your industry. Well Optimized SEO offers:
Keyword Research & Search Intent Mapping
Learn what your target audience regularly searches for to create content around those topics. Prompt identification for AI to digest and cite the what, how, and why of your business is also considered as we build out your on page recommendations
Content Planning for Long-Term Growth
Tracking trends and commonly asked questions by your potential customers helps you rank quickly on Google or show up in AI by posting related content, and it tells searchers that YOU have the answers
Optimizing Existing Content for Better Performance
You may already have a library of content, but refreshing it regularly and ensuring it’s optimized for search results will improve its overall performance and rankings, resulting in more traffic to your site.
SEO Isn’t “One-and-Done,” and it’s NOT “One-Size-Fits-All”: SEO Services Built Around Your Business Goals
How we approach SEO for a local service business will look very different from the SEO strategy we implement for an e-Commerce brand. That’s why we begin with an audit of your business, your audience, and your goals before any implementation.
Local SEO for Service-Based Businesses
Local SEO is often overlooked by business owners. We pair Google Business Profile optimization with specific location pages. We also make sure that all your name, address, and phone number are consistent on your online listings
eCommerce SEO for Product & Category Growth
eCommerce SEO goes beyond adding products to your site. We optimize your product and category pages so they can actually rank and drive revenue. This includes improving product titles and descriptions, structuring collections around how people search, and fixing duplicate or thin content issues that are common in eCommerce stores. We also ensure your site architecture makes it easy for both users and search engines to find, navigate, and prioritize your top products.
Supportin AI Search (AIO)
More people are turning to AI tools like ChatGPT and Perplexity to find answers, recommendations, and service providers.
SEO and AIO work together. AI platforms pull from existing web content, so your website needs a strong SEO foundation. Agentic search has adjusted priorities when it comes to SEO. The same foundational concepts matter, but rendering, entities, and accessible, semantic HTML matter more in the agentic search world.
By building authoritative content, structuring your site clearly, and continuously optimizing performance, we position your business to show up not just in search engines but also across AI-powered platforms.
We stay current with how AI continues to grow and evolve, and what that means for your website. We are constantly attending workshops, trainings, and conferences around AI and SEO
Authority Building Through Content & Links
Your website should be seen as a trusted source if it’s going to rank. We build authority through strategic content creation (blogs and articles) and high-quality backlinks. This includes creating content that targets what your audience is actively searching for, internally linking your pages to strengthen relevance, and earning backlinks or brand mentions from reputable websites. Together, this signals to Google that your site is credible, which helps improve rankings across your entire website.
