AI Optimization: How to Optimize for AI SEO, GEO, and More

With the rapid development of AI tools comes AI search. This means that traffic sources to our websites could be changing soon. As of now, most websites only get a small fraction of traffic from AI tools, but this number is trending up and businesses are focusing more and more on AI optimization along with […]
Why is Brand Awareness Important?

Branding is establishing a distinct identity so customers can understand your value, what you stand for, and have a consistent experience when working with you. Building a brand consists of not just visual elements, but also voice, values, and the overall perception your audience has of your business. A strong brand goes beyond a logo […]
SEO and Social Media Strategies: How These Marketing Channels Work Together

Discover how SEO and social media strategies complement each other to boost visibility, and engagement, and drive more traffic to your site. How Can SEO & Social Media Work Together? SEO and social media might seem like separate entities, but they’re actually two sides of the same coin. While SEO focuses on driving organic traffic […]
What Is Search Intent & How To Choose The Right Keywords

Search engine optimization (SEO) is all about understanding your audience and meeting them where they are. A critical piece of that puzzle is understanding search intent. Knowing what search intent is—and how to align your content with it—can make or break your SEO efforts. In this blog, we’ll dive into search intent, why it matters, […]
How To Create An Email Marketing Automation Strategy

Email marketing automation is a powerful tool for small businesses looking to engage leads, nurture relationships, and ultimately – drive growth. With the right strategy, automated emails can transform your approach to lead generation and retention. Here, we’ll cover the essential components of email marketing automation, why you need it, and how it works within […]
SEO for Startups: A Comprehensive Guide to Growth

Starting a business is exciting and challenging and marketing that business is fundamental when you’re in the early stages of building. Search Engine Optimization (SEO) is one of the most crucial components for startups looking to establish a strong online presence. A solid SEO strategy can help startups compete with larger, established businesses and drive […]
SEO & Marketing: How Other Marketing Channels Impact SEO

While Search Engine Optimization is important, it’s not an isolated effort. For small businesses, integrating various marketing channels into your SEO strategy is vital in order to amplify your online presence and drive more customers to your site and your door (digital or physical). But how do these channels work together, and how can you […]
Google Ruled a Monopoly & What It Means For SEO

Google’s dominance in the search engine market has long been a topic of discussion, but recent legal rulings have now officially labeled Google as a monopoly. For small businesses and SEO professionals, this ruling raises important questions about the future of search engine optimization and how strategies may need to evolve. Why Is Google A […]
15 Of The Biggest SEO Myths Debunked

The SEO industry is full of outdated information, myths, and half-truths that have gone on for years. Even in 2024, these myths can cost you valuable time, effort, and money if you’re not careful. The ever-evolving nature of search engine algorithms and user behavior means that staying informed is more crucial than ever. So, stick […]
Where Are My Google Reviews? Why Reviews Aren’t Showing Up

Does this sound familiar? You deliver a service, you chat with a very happy customer, and they tell you they are submitting a glowing review for you on Google. You patiently wait because you know the benefit of getting a review and you’re excited to see what this client has to say about their great […]