About Well Optimized SEO

A proudly LGBTQ+ and women-owned venture in Denver, Colorado

experts in small business seo

Our Mission as a small Business SEO Agency:

To help small business owners thrive. Because when your business prospers, so do you and so do our communities. We work as your partner to grow your online visibility, increase your organic lead volume, and put more money in your pocket. 

Our relationship is a partnership; we not only improve your SEO but we educate and communicate throughout the process, helping you understand your biggest digital asset and how to leverage its power.

Why Choose Well Optimized SEO?

Experience & Expertise: With years of combined experience, our team has navigated the ever-evolving landscape of SEO, adapting and thriving amidst recent changes. We are committed to ongoing education and we not only stay on top of SEO by attending conferences and talks, but we are presenting at those events and helping other SEOs understand and grow within the industry.

Customized Strategies: We believe there’s no one-size-fits-all in SEO. Our approach is tailored to your business, your industry, and your goals.

Transparency & Collaboration: SEO is a journey we embark on together. We provide clear, regular updates on our strategies and progress, ensuring you’re always in the loop. Communication is our forte and you will always feel included in our next move. 

Results-Driven: Your success is our success. We measure our performance by the impact we make on your business, from increased traffic to enhanced online visibility.

Community: We are a team of small business owners. From freelancers to national online brand CEOS and SEO managers, we have experience with building and running a business. With expertise in health and fitness, law, education, beauty, ecommerce, real estate, finance, and more, we have your industry covered. We are women-lead and LGBTQ-owned and community is at the heart of what we do.

Meet the SEO Team

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Heather Hamilton (she/her) | Founder & CEO

An online business owner since 2016,  I am familiar with the ins and outs of digital marketing for a small business. With over 17 years in the health and fitness space, I specialize in wellness and health businesses, but serve small business clients from nearly every industry including hospitality, finance, tech, real estate, and more.

My agency is LGBTQ+ and women-run and we focus on holistic SEO strategy; utilizing all aspects of SEO to customize a unique plan for your small business. Every industry needs a different marketing plan because the landscape is different for every business. We take the time to chat with you, learn about your business goals and budget, then find an individualized and tailored SEO strategy to fit.

A cornerstone of my business model is communication. If at any time you don’t understand a concept, I’ll do my best to break it down for you so you know the what and why we do what we do for your business. Your success is my success. 

Focus Areas: Technical, On Page, Off Page, and Local SEO, Content Strategy, Digital Marketing Strategy, Business Development

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Morgan Barnhardt (she/her) | SEO Manager 

Hey, there, I’m Morgan Barnhardt, the SEO Content Manager for Well Optimized SEO. When I’m not navigating the digital realm, you’ll likely find me conquering Colorado’s hiking trails, carving through ski slopes, reading a good book, or simply enjoying the company of my rescue dog and two feline friends.

Armed with a Bachelor of Science in Business Marketing from East Carolina University (Go Pirates!), I’ve voyaged through diverse industries, infusing my SEO expertise. With a passion for helping small businesses flourish, my journey has been a colorful tapestry of experiences. 

Brittany Holmes, SEO Analyst

Brittany Holmes (she/her) | SEO Analyst 

Hey there! I’m Brittany Holmes, SEO Analyst at Well Optimized SEO. When I’m not optimizing online landscapes, you’ll catch me nose-deep in books, soaking up the magic of Disney World, and sharing cozy moments with my two feline companions.

After several years in SEO, my genuine enthusiasm lies in witnessing the flourishing success of small businesses within the digital landscape.

We're more than just an SEO team; we're your partners in digital growth. If you're ready to take your online presence to new heights, we're here to embark on that journey with you. Contact us today and let's create a success story together.